I really like this advert because it ties everything together so well and firstly you don’t know what the advert is for it is just a guy playing some wine glasses which is quite amazing and would keep anyone watching it until you start getting the wider angled shots and you can make out the shape of a car and then when when he stops playing the glasses the car is revealed with a line about how many liters of luggage space which ties in the water and then when the Skoda logo come to the screen it has the strapline “simply cleaver” which anyone would agree playing some wine glasses is very cleaver the only thing i don’t like about this ad is the man at the end who says simply cleaver i think they could’ve got someone who sounds a bit more elegant to do the voice over.
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