this ad is very well done because it plays on what people really want as people keep buying average cars like the ford focus, the ad doesn’t tell you anything about the car apart from it is different from an everyday car. I think this is because people tend to buy cars as a statement now not because of what they want it to do or how many miles to the gallon the car can get up to and the Citroen DS4 stands out in a car park or in a street because of the design elements.
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